Enjoymuseum is a start-up that leverages technology to innovate the museum visitor’s experience. I co-founded the company in late 2015 and served until early 2017 as the Head of Design & Experience. I pushed design-driven innovation through each phase of the company start-up process, from business design, branding, and digital products design, to R&D planning and communication strategy.
Museums are still struggling to implement technology and to utilize it as a driver of growth and success. Enjoymuseum lets museums and cultural institutions embrace the digital revolution and exploit the major opportunities that come with it.
B2C
A MORE ENGAGING EXPERIENCE
FOR VISITORS
B2B
A SET OF
STRATEGIC TOOLS
FOR MUSEUMS
In the first phases of start-up I led a market research & business design process aimed at defining the business strategy of the brand. By analyzing the market it became clear that Enjoymuseum had multiple targets: visitors (B2C) who could enrich their experience through technological products, but also museums (B2B), that can exploit digital tech to innovate their services.
Uncovering both B2C and B2B opportunities was key for the later development of the overall business idea, that was structured step by step through the use of the design-driven & lean start-up methodologies, like the lean canvas.
Brand & service experience
A brand and a product with a very diverse target audience but also with a circular and expanded time of experience. Enjoymuseum’s technological platform not only could operate during the visits, but could engage users even before and after going to museums, creating a virtuous spiral effect, effectively nudging people to experience art and culture more.
The Enjoy memory
Save works and content, reliving them again even outside the museum
Museums in-depth information
Find out more about the architecture, the collections, the history of the buildings
Museums in-depth information
Find out more about the architecture, the collections, the history of the buildings
Museums in-depth information
Find out more about the architecture, the collections, the history of the buildings
The website
Branding of Enjoymuseum’s main products and services
The Enjoymuseum prototype app
User Experience, User Interface and app wireframing
First concept of the augmented audioguide
Further developments
The process described here above was instrumental to have the company up and running. The role of design was crucial in several ways. First of all, to recognize the business opportunities and, secondly, to shape the core features of this business initiative: from the branding side of the project to the conceptualization of the entire ecosystem of possible services and solutions defining the company offering. At this stage, Enjoymuseum was ready to start pitching to possible investors and to seek the first clients to test and develop our solutions. The first opportunity came with Giunti Editore and the collaboration with the Leonardiana Museum of Vigevano. Check out the next phase of the project with the dedicated case study, linked here below.
AppGuide+ & the Leonardiana’s Museum Experience
Discover other museum projects and installations