Today, companies are facing a complex scenario. Physical and digital have merged; objects, experiences and services have become completely integrated; and communication has turned into a prerequisite simply to exist.
In this fluid reality, products, services, interfaces, environments and communication channels are all part of what customers and stakeholders perceive as a continuum.
To be successful, brands must shape this entire continuum and convey clear, consistent value and meaning.
Fabio Besti Interdisciplinary Design works with organizations and brands internationally and helps them design this ecosystem of meaning, artifacts and relational touchpoints.
Circular charts above show the avarage amount of time spent annually on each different design activity
I hold a Master Degree in Product Design for Innovation at Politecnico di Milano.
Since 2010 I’ve been helping companies with visual branding and graphic design. Between 2013 and 2014 I’ve worked in the field of architecture, first as an intern at Total Tool in Milan and later as Creative Coordinator & Design Manager at DiBari Innovation Design in Miami. I successfully operate in the field of Interaction Design and UX/UI, since my first work with Nicepeopleatwork in 2012. I’ve been intensely active in this area between 2015 and 2016 when I co-founded Enjoymuseum and served as Head of Design & User Experience.
I conduct also research, teaching & dissemination activities. My interest focuses on the challenges that technological innovation brings into society and life, as the border between atoms and bits continues to blur. I organized and ran courses, workshops, lectures and conferences for organizations and schools such as Meet the Media Guru, Domus Academy and Politecnico di Milano.
With my design studio I have a long-term partnership with Giannino Bassetti Foundation, together we work with policy-makers, civil society organizations, universities and private companies to foster Responsible Innovation.