AppGuide+ is the new app for exhibitions and museums promoted by Giunti Arte Mostre Musei. It serves as an augmented audioguide and enables a rich set of new experiences. This project is the culmination of Fabio Besti’s activity as Head of Design and User Experience for Enjoymuseum. It puts together all the previous work done during the research and experimentation phases. The first setting for AppGuide+ was Leonardiana in Vigevano: one of the most complete museum about Leonardo da Vinci’s life and works. We took the first Enoymuseum app prototype and redesigned it from the ground up to serve all the different exhibitions of Giunti Arte Mostre Musei. We also designed all the other elements complementing the AppGuide+ experience: such as vertical graphics, audioguide signage, informational and promotional material.
The app and the museum experience
Design goals and app features
The UX/UI design pivots around three core objectives:
- Create continuity between physical and digital environment;
- Expand the museum experience in time and space;
- Create a flexible user experience able to adopt to different levels of users’ interest and engagement.
To do so, we adopted several solutions. First of all we implemented a color neutral UI and a modular screen background system that matches rooms and artworks colors. For all the elements in the app we developed previews and memories that let visitors engage with the exhibition before arriving at the museum and after having experienced it. We designed a layered and automated app with different type of contents on different navigation levels. In this way the experience can naturally adapt to the level of interest of the user. Visitors who want minimum guidance throughout the exhibition can simply plug their earphones and leave their device in their pocket. Whoever wants a little more information can follow the artworks canvas and access quick curiosities on the paintings. On the other end the deeply engaged users can access more audio contents on the artworks and read descriptions and insights edited by the team of curators at Enjoymuseum.
Leonardiana museum in Vigevano
The first installation of the system was done in Vigevano at Leonardiana, the most complete museum about Leonardo da Vinci’s life and works. The space, designed by Migliore+Servetto Architects, presents a regular sequence of rooms and sections. When visitors enter each section, Appguide+ automatically loads the corresponding Room Overview (location based technology). Vertical graphics introduce each room and serve as a visual guidance for the digital experience and nonetheless reassure the user that what comes up on the display is exactly the right content for that point of the exhibition.
Vertical graphics accompany visually the room introduction screen on the app
Graphic and promotional material
Roll-ups, instruction panels and desktop displays promote the experience outside and inside the museum
App development & further utilizations
Other apps & installations developed by Enjoymuseum on the model of Leonardiana and AppGuide+
Divisionismo La rivoluzione della luce, dal 23 novembre sino al 5 aprile 2020 presso il Castello Visconteo Sforzesco di Novara.
App Store →
Explorer, engineer, pioneer of modern archaeology, father of world Egyptology, he inspired George Lucas in the creation of Indiana Jones.
App Store →
Magister is a format of cultural value created with the aim of promoting beauty through the enhancement of the Italian and international cultural and artistic heritage, revitalizing it in a contemporary key.
App Store →
There is a story, linking Leonardo da Vinci’s affairs to the city of Milan. It is that of a vineyard, donated to Leonardo in 1498 by the Duke of Milan, Ludovico il Moro, and hiding legends about the life, works and followers of the artist.
App Store →
La Linea Gotica è un progetto tecnologico volto a valorizzare le vicende dei partigiani di Armando dopo la caduta della Zona Libera di Montefiorino.
App Store →
The exhibition, conceived and created by Augusto Agosta Tota, Marzio Dall’Acqua and Vittorio Sgarbi, organized by the Antonio Ligabue Study Center and Archive of Parma.
App Store →
Lombardies @Expo2015
Discover another exhibition and installation project