AppGuide+ is the new app for exhibitions and museums promoted by Giunti Arte Mostre Musei. It serves as an augmented audioguide and enables a rich set of new experiences. This project is the culmination of Fabio Besti’s activity as Head of Design and User Experience for Enjoymuseum. It puts together all the previous work done during the research and experimentation phases. The first setting for AppGuide+ was Leonardiana in Vigevano: one of the most complete museum about Leonardo da Vinci’s life and works. We took the first Enoymuseum app prototype and redesigned it from the ground up to serve all the different exhibitions of Giunti Arte Mostre Musei. We also designed all the other elements complementing the AppGuide+ experience: such as vertical graphics, audioguide signage, informational and promotional material.
The app and the museum experience
Design goals and app features
The UX/UI design pivots around three core objectives:
- Create continuity between physical and digital environment;
- Expand the museum experience in time and space;
- Create a flexible user experience able to adopt to different levels of users’ interest and engagement.
To do so, we adopted several solutions. First of all we implemented a color neutral UI and a modular screen background system that matches rooms and artworks colors. For all the elements in the app we developed previews and memories that let visitors engage with the exhibition before arriving at the museum and after having experienced it. We designed a layered and automated app with different type of contents on different navigation levels. In this way the experience can naturally adapt to the level of interest of the user. Visitors who want minimum guidance throughout the exhibition can simply plug their earphones and leave their device in their pocket. Whoever wants a little more information can follow the artworks canvas and access quick curiosities on the paintings. On the other end the deeply engaged users can access more audio contents on the artworks and read descriptions and insights edited by the team of curators at Enjoymuseum.
Leonardiana museum in Vigevano
The first installation of the system was done in Vigevano at Leonardiana, the most complete museum about Leonardo da Vinci’s life and works. The space, designed by Migliore+Servetto Architects, presents a regular sequence of rooms and sections. When visitors enter each section, Appguide+ automatically loads the corresponding Room Overview (location based technology). Vertical graphics introduce each room and serve as a visual guidance for the digital experience and nonetheless reassure the user that what comes up on the display is exactly the right content for that point of the exhibition.
Vertical graphics accompany visually the room introduction screen on the app