Bassetti Foundation Visual Storytelling

Fondazione Giannino Bassetti is an important non-profit organization based in Milan that works for promoting responsibility in innovation. It brings together different entities such as political authorities, corporations, financial associations and research institutions and discuss the impact of innovation in a wide range of fields: from biotechnologies to neuroscience, from robotics and artificial intelligence to design and 3d printing. The intricacy of these themes along with the complexity of the way the Foundation operates, underlined a lack of clarity in communicating its nature and mission.

A long time client and partner of Fabio Besti Interdisciplinary design, with the Foundation we worked on many different projects and initiatives, like the Estensione design course at Politecnico di Milano, the investigation on the Self-Driving Society or the semester of conferences Meet the Media Guru | Around Mobility.

In 2016 Fondazione Bassetti asked us to conceive an audiovisual piece that could illustrate easily and effectively its history, its mission and its wide range of activities. We came up with the idea of a visual storytelling that, through very well known examples of innovations, could depict the depth of the themes surrounding Responsible Innovation and the long history of the Foundation. We worked together with its team during a period of three months to mock-up the storyboard, to identify together several innovation examples in order to convey the message of the video. At the same time we started to also design all the visual language and the illustrations for the piece. Finally we teamed up with Stefano Agabio and Studio Ianus, who took over the motion graphic and the animation work to realize the completed piece.