Zero Grados was created and developed at Escola Elisava in Barcelona. Benetton, along with its creative research center Fabrica, sought multimedia artworks to elevate its summer campaign in stores through its platform Live Windows.
Live Windows is an innovative project conceived and developed by Alfio Pozzoni, Research and Innovation Director of Fabrica. It brings together creatives from across the globe to design captivating communication pieces for the media walls of selected Benetton flagship stores worldwide.
The brief called for a piece that captured the spirit of summer, emphasizing Benetton’s signature themes of colorfulness and happiness. We responded with a playful and imaginative concept: reinventing the story of how popsicles are made in a surreal, fictional world. In this otherworldly scenario, particles of water combine through decreasing temperatures and mysterious forces, eventually merging and freezing into massive clouds of popsicles. Due to sudden climatic changes, these clouds explode, scattering ice creams in every direction.
The final project was showcased at Benetton’s flagship stores in Milan, Piazza del Duomo, and Barcelona, Portal de l’Àngel.
Night view on video-walls in Barcelona’s Benetton store – Portal de l’Angel
Storytelling video frames
Animation, CGI and the making of
Fluid simulation and meshing in Realflow; animation and rendering in Cinema 4D
Bassetti Foundation Visual Storytelling
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