Visual identity for Horizon 2020 European project

with formicablu and Roberto Zizza for CHROMIC Consortium. 2017

CHROMIC is a research and innovation action financed by the European Commission under the Horizon 2020 Programme. The CHROMIC project aims to develop new processes to recover chromium, vanadium, molybdenum and niobium from industrial waste, through smart combinations and new technological innovations. This will help reduce the CO2 emissions of metal production and reduce the environmental impact of its wastes. CHROMIC will contribute to sustainable materials management by recovering resources from waste and avoiding primary extraction.
The project involves 5 research centers, 5 industrial partners (4SMEs and 1 large company) and 1 university from 5 different European countries (Belgium, Germany, France, Slovakia and Italy).
Formicablu is the partner in charge of the communication activities, and like for the SMART-map project, they asked us to design all the visual identity along with all the visual material for both printed and digital applications. The process started by analyzing the structure and the aim of the project. Metal recovery from industrial waste, is a very technical goal yet it fosters also very important, non-technical aspects like sustainability and societal trust. The main goal was therefore to develop a visual language able to be both elegant and technical but also very friendly and relatable.

Visual identity

The “Identity Navigator”: position strategically the brand among relevant case studies in the metallurgic field and visual language principles


Key concepts

Logo and color palette

The CHROMIC logo depicts the highly technological and innovative roots of the project by illustrating a process of particle extraction and material separation. With a circular shape and a very characterized color palette,  it also suggests more subtle (yet very fundamental) aspects of the project such its circular and inclusive approach and its deep commitment on environmental sustainability. The logomark subtly forms a “C” shape with the blue segments in the left side of the circle in order to maximize even more the connection between the logo and the name of the project.


Logo construction

Logo layouts

Logo color compositions

Visual pattern

3D illustrations

Project templates

Deliverable & letterhead

Project presentation

Deck of slides of the presentation template, realized in Powerpoint (.ppt) and Keynote (.key)

Scientific poster

Poster template for Powerpoint and Illustrator

Promotional material

Project brochure

Events’ roll-up

Official website

Visit to navigate the full interactive website

Social media identity


  1. VITO – Belgium
  2. MEAM – Belgium
  3. Orbix – Belgium
  4. formicablu – Italy
  5. ARCHE – Belgium
  6. TUKE – Slovakia
  7. HZDR – Germany
  8. BFI – Germany
  9. FEhS – Germany
  10. brgm –
  11. EWW – Germany

Project links:


EU reference:





Go back to all the projects

SMART-map Visual Identity

Discover another visual identity project for Horizon 2020 program