Last March I led the first workshop of the 22° edition of the Specialising Master in Strategic Design by POLI.design, the post-graduate school of design at Politecnico di Milano (who I worked with also on the Lombardies exhibition for Expo2015). 

Together with the students, we tried to design innovative brand licensing strategies for MIND – Milano Innovation Design District. Three intensive weeks to envision the evolution and the exploitation of a new territorial brand, defining the new district born in the area of the Universal Exposition in 2015, that now aspires to become a hub for excellence in the fields of Life Sciences / Healthcare, Biotech / Pharma, Agri – food / Nutrition e Data Science / Big data. 

Awards by MIND Milano and Call 4 Ideas

The resulting projects will participate in the Call 4 Ideas launched by Mind Education, an initiative that involves students and universities in designing the city of the future, promoted by Arexpo and Lendlease, together with Human Technopole, IRCSS Galeazzi and Fondazione Triulza.

A great experience, with a special group of students, who put their enthusiasm and professionalism into the development of very interesting projects.