Throughout 2022, I had the pleasure of working full-time with Board of Innovation, a fantastic business design firm that, after rapid growth, needed to reposition itself as a global innovation consultancy.

With the creative project led by the incredible DesignStudio, I was brought in as Senior Graphic Designer to supervise the final stages of brand development and guide its implementation. Leading the redesign of all key touchpoints and visual materials was as challenging as it was rewarding. Working with the amazing people at BOI, I oversaw the new brand adoption across continents, strengthening the company’s position as a global innovation firm.

While BOI’s brand identity already took another step recently, to follow the company’s strategic shift on AI innovation, this remains a great project that marked my career, and something I will always hold dear.

Finally, time was on my side to create a detailed case study, check it out here!

Cover of the Board of Innovation rebranding project, showcasing brand visuals, logo design and creative direction by DesignStudio, implementation by Fabio Besti