NicePeopleAtWork is a video analytics company serving the online media industry and offering B2B products for the management of multimedia contents online. Established in 2008 by founders of video streaming service WuakiTV (now RakutenTV), they have offices in Barcelona, New York, and Hong Kong with teams throughout the world. Its main product in 2012 was Nice264 Online Video Platform, used by companies like Wuaki TV, Antena 3, Gol TV among many others, to manage video and multimedia content, optimize it, stream it, and monetize it across the internet.
I worked side by side with the C-level and the development team at NPAW to design the develop the first brand identity of Nice264 OVP and to redesign the existing online platform, improving the User Experience and User Interface of the digital products.
Redesigning the platform’s branding
An ode to vibrant and sleek tech language
The strongest visual references for describing the company were identified in the audio and video imaginary. A special emphasis was placed on finding the right balance between an iconic and vibrant language, which was characteristic of NicePeopleAtWork’s culture, and the rigor required for a highly technological B2B product.
For the logo design, we focused on the characteristic triangular shape of the “play” button and worked on it until we found the perfect form to be implicitly recognizable while also adding a dynamic and multidimensional look that could portray the power of the product. We decided to accompany the logo with dark backgrounds to evoke the mood of video and screen interfaces and chose the Century Gothic typeface to provide a technological and elegant language to all visual communication.
The platform redesign
Restructuring product’s usability and user interface
The core of Nice264 OVP, is a web-based application, where terabytes of videos are continuously uploaded, edited, and controlled by client-leading companies in the online media field. Fabio Besti was tasked with the redesign of the existing platform, improving the user interface (UI) and the user experience (UX) and bridging the gap between the existing product and the company’s new identity.
I redesigned all the pages, creating a more easy-to-understand information hierarchy, customized interactive infographics along with an improved search engine, that dramatically sped up content finding and editing. The number of graphic elements and pages were consistently reduced and conformed between one and the other, so that the overall user experience would require a lighter cognitive effort, while providing a more intuitive workflow.
Nice264.com
Designing for clarity and simplicity of a compelling B2B product
To design the promotional channel of the product, I worked with the team of NicePeopleAtWork to select, gather, and illustrate platform features and service’s selling points.
Achieving clarity and simplicity was made possible through the creation of custom icon sets, illustrations, and infographics that effectively communicate information visually.
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