In 2024, I worked with Nemesis Studio on the Monde Selection rebranding of, an internationally renowned certification brand that, since 1961, has championed a holistic approach to quality recognition for consumer products worldwide.
I came on board during the end of the strategic design phase of the project, with the goal of helping the project successfully transition from brand strategy to design execution.
I worked with the Nemesis design team to redesign the entire identity across its main elements. After the brand design was complete, I took on the redesign of the client’s website, the core reputational touchpoint for the new brand.
The approach to Monde Selection rebranding.
Leveraging the heritage of brand to innovate it.
The visual identity system emerges from a deep exploration of Monde Selection’s six-decade legacy. At its core, the new brand identity reinforces the organization’s pioneering mission – ‘Inspiring Quality Worldwide’ – while propelling it into a new era. Through iterative explorations and careful design decisions, we worked to craft a visual system that leverages the heritage that has defined Monde Selection since 1961 while crafting a contemporary brand that speaks to its future.
The logomark draws from the original Monde Selection symbol used in the 60s, stacking the classical world cartographic representation (Winkel Tripel projection) with a minimalistic wordmark, balancing its retro look and feel with a modern sans serif font.
The visual language strikes a deliberate balance between institutional gravitas and contemporary dynamism. Vibrant blue and greyscale variations paired with the alternation of serif and sans-serif fonts honor Monde Selection’s legacy and existing brand equity while propelling the brand into its next era of excellence and global leadership.
Redesigning the award system
Different levels of high prestige
The award system underwent a strategic redesign to align with Monde Selection’s renewed vision. Through iterative design explorations and close collaboration with stakeholders, we developed a refined certification hierarchy that achieves clear differentiation between tiers while maintaining an elevated level of prestige across the entire system.
The resulting system introduces three distinct award tiers, each thoughtfully designed to convey progressive levels of excellence: Grand Gold (score between 90% and 100%), Gold (score between 80% and 89%), Nominee (score between 70% and 79%)
Board of Innovation
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