04.
Collaborations
Either directly with my freelance activity or as a consultant on other organizations’ projects, these are some of the brands, companies and institutions I had the priviledge to work with throughout my career.
Leading and teaching the Design Thinking Module for the 2 years Master in Events and Exhibition Design, in collaboration with Fondazione Fiera Milano.
I consulted on multiple rebranding projects, bridging strategy with the design execution of brand identity and touchpoints. Notable project was the rebranding of Monde Selection , a globally recognized quality label.
Domus Academy is one of the most historic postgraduate schools in the Italian education system. During my tenure I led several programmes: the Masters in Visual Brand Design and Business Design, the two-year Master of Arts in Design Innovation, the Dual Award Programme in collaboration with Regent’s University of London, the Advanced Course in Leadership by Design. I created or oversaw the academic direction of the programmes, designed partnerships with the industry, managed the budget, managed the activities of 150+ students and 40+ professors and teachers , created or coordinated 20+ courses and workshops.
Companies I collaborated with on experimental didactic projects include: Technogym, Pupa Milano, Ferrari, Sirene Journal, Rude Records.
I joined the company to work on its rebranding. I helped supervise the final phases of the brand’s creation, collaborating with the internal rebranding team and the agency DesignStudio. I led the brand implementation across every critical area and touchpoint by conducting design activities, leading internal and external designers, and championing brand adoption across the organization worldwide.
Teaching courses and leading projects in collaboration with companies for several masters inside the Design, Experience and Business postgraduate programmes.
Companies I led projects for include Illimity Bank, Lifegate, Ostello Bello
FUD Factory is one the design unit of Lombardini22, one of the biggest architectural firm in Italy. As a visual designer, I put the disciplines of design, branding and visual communication at the service of architecture, urban design and place making.
Clients I worked with include, Generali, EY, Dils, Areas
Bassetti Foundation is a prominent non-profit organization that works to promote Responsible Research & Innovation (RRI) . I led multiple Foundation’s activities with design education institutions, created and managed new research areas and projects, designed and managed visual communication activities and campaigns, consulted on EU funded initiatives. Notable collaborations: Triennale di Milano, Politecnico di Milano, MEET Digital Culture Center, Lombardy Region.
In collaboration with Fondazione Giannino Bassetti and prof. Giulio Ceppi, I organized and ran courses, workshops, and lectures for the School of Design of Politecnico di Milano. Working predominantly inside the Final Synthesis Laboratories where students develop their final career projects. During my tenure I co-supervised more than 30 thesis and graduation projects between Product Design & Interior Design.
Enjoymuseum leverages technology to redesign and enhance the museum experience. I co-founded the company and pushed design-driven innovation through the company start-up process, from design related activities, such as branding, digital & service design, to more strategic ones, like R&D planning, communication strategy, and business design. Notable clients and museums: Leonardiana di Vigevano, Giunti.
I coordinated creative activities of the studio between the international associated architects and partners. I designed and led communication and marketing initiatives, directly managing 15 collaborators between US and Italy.
Before becoming a global leader in video analytics, NPAW was founded by a young group of Catalan entrepreneurs together with its sister company WuakiTV (now RakutenTV). I joined the company in its early start-up days and redesigned its main digital product at the time, a professional online video platform used by several Spanish and international multimedia companies. Working with managing partners, I also led the rebranding of the company and its main offering.