THE SELF AT YOUR WRIST
Illustration and article on wearable technologies and Quantified Self
Commissioned by Giannino Bassetti Foundation, Milan. 2015
“We have one more thing to cover…” Screaming voices and enthusiast applauses are filling Flint Center for the Performing Arts auditorium in Cupertino, California. “I’m so excited and so proud to share with you this morning the next chapter in Apple’s history.” Here’s how Tim Cook presented the long awaited Apple Watch, back in september 2014. The latest indicator of a major paradigm shift in technology. Evolving from static to portable, from portable to mobile, from mobile to wearable, technology takes another step in its tireless approach to the human body. Today wearables are ready to enter our lives, and the overall enthusiasm is huge. But how this will change our behavior, how this will affect us? Tracking devices and data about ourselves are starting to make something that before was invisible and internal, such our self-consciousness and self-perception, visible externally and ‘wearable’ on our wrists. What will be the consequence for human self-identity when devices will have the power to sense things even we can’t perceive? Will a device be the holder and the owner or our self-worth? Where will we find a reference for our self-esteem? Isn’t our Self threatened to be annihilated?