CHROMIC

Visual identity for Horizon 2020 European project

with formicablu and Roberto Zizza for CHROMIC Consortium. 2017

CHROMIC is a research and innovation action financed by the European Commission under the Horizon 2020 Programme. The CHROMIC project aims to develop new processes to recover chromium, vanadium, molybdenum and niobium from industrial waste, through smart combinations and new technological innovations. This will help reduce the CO2 emissions of metal production and reduce the environmental impact of its wastes. CHROMIC will contribute to sustainable materials management by recovering resources from waste and avoiding primary extraction.
The project involves 5 research centers, 5 industrial partners (4SMEs and 1 large company) and 1 university from 5 different European countries (Belgium, Germany, France, Slovakia and Italy).
Formicablu is the partner in charge of the communication activities, and like for the SMART-map project, they asked us to design all the visual identity along with all the visual material for both printed and digital applications. The process started by analyzing the structure and the aim of the project. Metal recovery from industrial waste, is a very technical goal yet it fosters also very important, non-technical aspects like sustainability and societal trust. The main goal was therefore to develop a visual language able to be both elegant and technical but also very friendly and relatable.

CHROMIC Horizon 2020 Visual Identity Cover image - Fabio Besti Interdisciplinary Design
h2020_logo_visual identity

Visual identity

CHROMIC Horizon 2020 Visual Identity Navigator - Fabio Besti Interdisciplinary Design

The “Identity Navigator”: position strategically the brand among relevant case studies in the metallurgic field and visual language principles

Moodboard

CHROMIC Horizon 2020 Visual Identity Mood - Fabio Besti Interdisciplinary Design

Key concepts

CHROMIC Horizon 2020 Visual Identity Keywords - Fabio Besti Interdisciplinary Design

Logo and color palette

CHROMIC Horizon 2020 Visual Identity Logo and colors - Fabio Besti Interdisciplinary Design

The CHROMIC logo depicts the highly technological and innovative roots of the project by illustrating a process of particle extraction and material separation. With a circular shape and a very characterized color palette,  it also suggests more subtle (yet very fundamental) aspects of the project such its circular and inclusive approach and its deep commitment on environmental sustainability. The logomark subtly forms a “C” shape with the blue segments in the left side of the circle in order to maximize even more the connection between the logo and the name of the project.

Typeface

CHROMIC Horizon 2020 Visual Identity Typeface - Fabio Besti Interdisciplinary Design

Logo construction

CHROMIC Horizon 2020 Visual Identity Logo construction - Fabio Besti Interdisciplinary Design

Logo layouts

CHROMIC Horizon 2020 Visual Identity Logo Layouts - Fabio Besti Interdisciplinary Design

Logo color compositions

CHROMIC Horizon 2020 Visual Identity Logo Compositions - Fabio Besti Interdisciplinary Design

Visual pattern

CHROMIC Horizon 2020 Visual Identity Pattern - Fabio Besti Interdisciplinary Design

3D illustrations

CHROMIC Horizon 2020 Visual Identity 3D illustrations - Fabio Besti Interdisciplinary Design

Project templates

Deliverable & letterhead

CHROMIC Horizon 2020 Visual Identity Deliverable Template - Fabio Besti Interdisciplinary Design
CHROMIC Horizon 2020 Visual Identity Letterhead Stationary - Fabio Besti Interdisciplinary Design
CHROMIC Horizon 2020 Visual Identity Letterhead Stationary Close-up - Fabio Besti Interdisciplinary Design

Project presentation

CHROMIC Horizon 2020 Visual Identity Presentation - Fabio Besti Interdisciplinary Design
CHROMIC Horizon 2020 Visual Identity Presentation Template - Fabio Besti Interdisciplinary Design
Deck of slides of the presentation template, realized in Powerpoint (.ppt) and Keynote (.key)

Scientific poster

CHROMIC Horizon 2020 Visual Identity Scietific Poster - Fabio Besti Interdisciplinary Design
Poster template for Powerpoint and Illustrator

Promotional material

Project brochure

CHROMIC Horizon 2020 Visual Identity Brochure - Fabio Besti Interdisciplinary Design
CHROMIC Horizon 2020 Visual Identity Brochure 2 - Fabio Besti Interdisciplinary Design

Events’ roll-up

CHROMIC Horizon 2020 Visual Identity Roll-up - Fabio Besti Interdisciplinary Design

Official website

CHROMIC Horizon 2020 Visual Identity Website - Fabio Besti Interdisciplinary Design
CHROMIC Horizon 2020 Visual Identity Website 2 - Fabio Besti Interdisciplinary Design
CHROMIC Horizon 2020 Visual Identity Website Hompage sections - Fabio Besti Interdisciplinary Design

Visit www.chromic.eu to navigate the full interactive website

Social media identity

CHROMIC Horizon 2020 Visual Identity Socials - Fabio Besti Interdisciplinary Design

Partners:

  1. VITO – Belgium vito.be
  2. MEAM – Belgium meam.be
  3. Orbix – Belgium wwww.orbix.be
  4. formicablu – Italy www.formicablu.it
  5. ARCHE – Belgium www.arche-consulting.be
  6. TUKE – Slovakia www.tuke.sk
  7. HZDR – Germany hzdr.de
  8. BFI – Germany www.bfi.de
  9. FEhS – Germany www.fehs.de
  10. brgm – Francewww.brgm.fr
  11. EWW – Germany www.elektrowerk.de

Project links:

Web: www.chromic.eu

EU reference: cordis.europa.eu/project/

Facebook: facebook.com/chromic.eu/

Twitter: twitter.com/chromic_eu

 

THANK YOU!

Go back to all the projects

SMART-map Visual Identity

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