Today, companies are facing a complex scenario. Physical and digital have merged; objects, experiences and services have become completely integrated; and communication has turned into a prerequisite simply to exist.

In this fluid reality, products, interfaces, environments or communication channels are all part of what customers and stakeholders perceive as a continuum.

To be successful, brands must shape this entire continuum and convey clear, consistent value and meaning.

Fabio Besti Intedisciplinary Design works with organizations and brands internationally and helps them design this ecosystem of meaning, artifacts and relational touchpoints.

Branding & Visual
Digital & User Experience
Product & industrial
Teaching & Research
Strategy & Innovation
Space & Interiors
Circular charts above describe approximately the annual time spent on each different type of discipline

We don’t see the physical qualities of things but what they mean to us, what they can afford us to do with them, how they could affect us –  Klaus Krippendorff



Interdisciplinary Design

Fabio Besti Interdisciplinary Design Approach

I hold a Master Degree in Product Design for Innovation at Politecnico di Milano.

Since 2010 I’ve been helping companies with visual branding and graphic design. Between 2013 and 2014 I’ve worked in the field of architecture, first as an intern at Total Tool in Milan and later as Creative Coordinator & Design Manager at DiBari Innovation Design in Miami. I successfully operate in the field of Interaction Design and UX/UI, since my first work with Nicepeopleatwork in 2012. I’ve been intensely active in this area between 2015 and 2016 when I co-founded Enjoymuseum and served as Head of Design & User Experience.

I conduct also research and teaching activities. My interest focuses on the challenges that technological innovation brings into society and life, as the border between atoms and bits continues to blur. I created and conducted courses, workshops and lectures for schools such as Domus Academy and Politecnico di Milano.

With my design studio I have a long-term partnership with Giannino Bassetti Foundation, together we work with policy-makers, civil society organizations, universities and private companies to foster Responsible Innovation.

Fabio Besti

Fabio Besti

Founder & Lead Designer


Download Fabio Besti's CV

Selected clients and collaborations

Lectures, workshops and conferences

8 May 2018 @ Superstudio Più, Milan

Da Smart a Autonomous: la trasformazione delle città tra intelligenza artificiale e driverless mobility

Conference and panel discussion, organized with Giannino Bassetti Foundation in collaboration with Material ConneXion Italia and Superstudio Più

Link to video | Link to pictures


4 December 2017 @ University of Patras

Towards 3DMed multi-stakeholder workshop

Workshop organization and moderation for SMART-map and Symbionica H2020 projects. University of Patras, GREECE


October – November 2017  @ Politecnico di Milano

Self Driving Society 2030. The Collingridge Dilemma and Responsible Innovation

Workshop and lectures at Politecnico di Milano, School of Design

Link to pictures


22 – 25 Semptember 2017 @ Domus Academy

Biotechnology, 3D printing and the new frontiers of the body: designing a responsible future

Two lectures at Domus Academy – Master in Interior and Living Design, Master in Product Design

Link to pictures


30 May 2017 @ Fondazione Giangiacomo Feltrinelli

Jobless Society Forum 2017. Altri lavori, altri lavoratori – ‘Altri design’ workshop

Guest at the workshop ‘Altri design’. Fondazione Giangiacomo Feltrinelli, Milano


10 – 11 May, 2017 @ Fondazione Giannino Bassetti

SMART-map 2nd Industrial Dialogue. 3D printing in the biomedical field

Event organization and workshop moderation for H2020 project. Fondazione Giannino Bassetti, Milan


29 March – 5 April, 2017  @ Domus Academy

Designing responsible innovation in 3D printing in biomedicine.

Workshop at Domus Academy – Master in Interior and Living Design, Master in Product Design


6 – 7 February, 2017  @ Fraunhofer Institute

SMART-map 1st Industrial Dialogue. 3D printing in the biomedical field

Participation to the workshop for H2020 project. Fraunhofer Institute, Munich – GERMANY


11 November 2016  @ Talent Garden Milano Calabiana

Enjoymuseum. User Experience for cultural spaces

Lecture in the UX Design Master – Talent Garden Calabiana, Milan


8 September 2016  @ XXI Triennale

City + Design in Transition

Event organization for XXI Triennale, New Craft pavilion at Fabbrica del Vapore, Milan

Link to pictures


9 June 2016Politecnico di Milano

Job Design & Responsible Innovation

Lecture at Politecnico di Milano, Master Degree in Product Service System Design

Link to video


October – November 2014  @ Politecnico di Milano

Estensione. New design challenges: From the project of our bodies to the project of the environment that surround us

Workshop, lectures and conferences for Politecnico di Milano, School of Design


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