Today, companies are facing a complex scenario. Physical and digital have merged; objects, experiences and services have become completely integrated; and communication has turned into a prerequisite simply to exist.
In this fluid reality, products, interfaces, environments or communication channels are all part of what customers and stakeholders perceive as a continuum.
To be successful, brands must shape this entire continuum and convey clear, consistent value and meaning.
Fabio Besti Intedisciplinary Design works with organizations and brands internationally and helps them design this ecosystem of meaning, artifacts and relational touchpoints.
Circular charts above describe approximately the annual time spent on each different type of discipline
We don’t see the physical qualities of things but what they mean to us, what they can afford us to do with them, how they could affect us – Klaus Krippendorff
I hold a Master Degree in Product Design for Innovation at Politecnico di Milano.
Since 2010 I’ve been helping companies with visual branding and graphic design. Between 2013 and 2014 I’ve worked in the field of architecture, first as an intern at Total Tool in Milan and later as Creative Coordinator & Design Manager at DiBari Innovation Design in Miami. I successfully operate in the field of Interaction Design and UX/UI, since my first work with Nicepeopleatwork in 2012. I’ve been intensely active in this area between 2015 and 2016 when I co-founded Enjoymuseum and served as Head of Design & User Experience.
I conduct also research and teaching activities. My interest focuses on the challenges that technological innovation brings into society and life, as the border between atoms and bits continues to blur. I created and conducted courses, workshops and lectures for schools such as Domus Academy and Politecnico di Milano.
With my design studio I have a long-term partnership with Giannino Bassetti Foundation, together we work with policy-makers, civil society organizations, universities and private companies to foster Responsible Innovation.
Founder & Lead Designer
Selected clients and collaborations
Lectures, workshops and conferences
8 May 2018 @ Superstudio Più, Milan
Da Smart a Autonomous: la trasformazione delle città tra intelligenza artificiale e driverless mobility
Conference and panel discussion, organized with Giannino Bassetti Foundation in collaboration with Material ConneXion Italia and Superstudio Più
4 December 2017 @ University of Patras
Towards 3DMed multi-stakeholder workshop
Workshop organization and moderation for SMART-map and Symbionica H2020 projects. University of Patras, GREECE
October – November 2017 @ Politecnico di Milano
Self Driving Society 2030. The Collingridge Dilemma and Responsible Innovation
Workshop and lectures at Politecnico di Milano, School of Design
22 – 25 Semptember 2017 @ Domus Academy
Two lectures at Domus Academy – Master in Interior and Living Design, Master in Product Design
30 May 2017 @ Fondazione Giangiacomo Feltrinelli
Guest at the workshop ‘Altri design’. Fondazione Giangiacomo Feltrinelli, Milano
10 – 11 May, 2017 @ Fondazione Giannino Bassetti
Event organization and workshop moderation for H2020 project. Fondazione Giannino Bassetti, Milan
29 March – 5 April, 2017 @ Domus Academy
Designing responsible innovation in 3D printing in biomedicine.
Workshop at Domus Academy – Master in Interior and Living Design, Master in Product Design
6 – 7 February, 2017 @ Fraunhofer Institute
Participation to the workshop for H2020 project. Fraunhofer Institute, Munich – GERMANY
11 November 2016 @ Talent Garden Milano Calabiana
Enjoymuseum. User Experience for cultural spaces
Lecture in the UX Design Master – Talent Garden Calabiana, Milan
8 September 2016 @ XXI Triennale
Event organization for XXI Triennale, New Craft pavilion at Fabbrica del Vapore, Milan
9 June 2016Politecnico di Milano
Job Design & Responsible Innovation
Lecture at Politecnico di Milano, Master Degree in Product Service System Design
October – November 2014 @ Politecnico di Milano
Estensione. New design challenges: From the project of our bodies to the project of the environment that surround us
Workshop, lectures and conferences for Politecnico di Milano, School of Design