DESIGNING MEANING
beyond artifacts

Today, companies are facing a complex scenario. Physical and digital are merging; objects, experiences and services are becoming completely integrated; and communication has turned into a prerequisite to exist.

In this fluid reality, products, interfaces, environments or communication channels are all part of what customers and stakeholders perceive as a continuum.

To be successful, brands must shape this entire continuum and convey clear, consistent value and meaning.

With my activity, I help organizations to design this ecosystem of meaning, artefacts and relational touchpoints.

I hold a Master Degree in Product Design for Innovation at Politecnico di Milano. Since 2010 I’ve been helping companies with visual branding and graphic design. Between 2013 and 2014 I’ve worked in the field of architecture, first as an intern at Total Tool in Milan and later as Creative Coordinator at DiBari Innovation Design in Miami. I successfully operate in the field of Interaction Design and UX/UI, since my first work with Nicepeopleatwork in 2012. I’ve been intensely active in this field between 2015 and 2016 when I co-founded Enjoymuseum and served as Head of Design & User Experience.

I conduct research and teaching activities. My interest focuses on the challenges that technological innovation brings into society and life, as the border between body and artifacts, atoms and bits, continues to blur.

For my master degree in 2013 I discussed a thesis on wearable technologies and developed a project in collaboration with Jawbone.

In 2014, I created and taught, with Francesco Samorè, Estensione: a university course at Politecnico di Milano that explored the latest innovations in technology and life sciences, in order to identify new scenarios for the design profession.

I’m also a senior consultant for Giannino Bassetti Foundation, working on fostering reposponsibility in innovation through the design practice.